The science and magic of Boutique Whitening
Looking at some of our results, you would be forgiven for thinking there was some magic to Boutique Whitening. However, we simply rely on good, solid, evidence-based science. We believe in adding the least possible excess ingredient in our gel as possible to give a pure product and maximum results.
Please feel free to read our protocol booklet on professional teeth whitening, which helps explain the art and science of whitening and how to achieve optimum results using the Boutique Whitening system.

Boutique Whitening Gels
Our kits are made up of either hydrogen peroxide, carbamide peroxide, or a blend of the two.
By the European Directive dental professionals are only permitted to sell products that contain a maximum of 6% hydrogen peroxide. Over-the-counter products that do not require the supervision of a dental professional may contain only 0.01% hydrogen peroxide. These products are ineffective in whitening the teeth as the concentration of peroxide is too low.
By the European Directive, dental professionals can prescribe up to 16% carbamide peroxide. In the presence of water, carbamide peroxide degrades into urea and hydrogen peroxide. Any given volume of carbamide peroxide will yield 35% volume of hydrogen peroxide when it breaks down.
The difference between hydrogen peroxide and carbamide peroxide


Hydrogen peroxide is a potent oxidizing agent. The whitening action is a result of oxygen free radicals that oxidize larger pigment molecules into smaller, less visible molecules.
Carbamide peroxide is hydrogen peroxide compounded with urea. Urea helps stabilise the formula giving carbamide peroxide a more predictable and longer shelf life than hydrogen peroxide alone.

The science of whitening trays
Without good whitening trays, it is very difficult to achieve good results from home supervised tooth whitening. The trays often have more of an impact on the results than the type of gels used.
Our trays are manufactured to a very specific protocol. Our manufacturing process follows the results of a literature review we undertook to ascertain the best design components of a whitening tray.
