Your journey to a whiter, brighter smile starts here.

You are one step closer to the most effective and comfortable, professional teeth whitening experience available.

Before After

60 times stronger than non-professional products

Our high-strength formula is safe, easy to use, and promises stunning results within two to three weeks.

A proven 5 step process

1 Find a dentist

Use our dentist-finder to find a practice that stocks Boutique. We supply over 7000 UK dentists, so you won’t have to travel very far!

2 Check Up

Your dentist will examine your teeth and gums to make sure your teeth are ready, restore any cavities and take moulds for your bespoke whitening trays.

3 Trays

Your unique mould is sent to our laboratory where our technicians will precision manufacture whitening trays to fit your mouth very precisely.

4 Teeth Prep

While you wait for your trays, start using our specially formulated, extra-sensitive whitening toothpaste to get your pearly whites properly prepped.

5 Treatment

Collect your trays from the dentist and start using them at home with our whitening gels. In two to three weeks, you can unveil your beautiful new smile.

The beauty of a smile

Boutique was built by a dentist with 20 years’ experience and a simple dream: to make the life-changing power of a beautiful smile accessible to everyone. 

Today, our bespoke whitening solutions are trusted across four continents, thousands of dentists, and millions of patients.

Watch more of your smile success stories here.

Secret formula
Not-so-secret results

Our unique blend of whitening gels create the ultimate whitening experience. We brought together the brightest minds in dentistry, chemistry and manufacturing across the UK, Canada and the USA to perfect the art of teeth whitening. The result is a product range that you can trust to give you healthy teeth and a dazzling smile

Award winning whitening

The best whitening brand in the world? We think so. But don’t just take our word for it – our trophy cabinet is bursting! We have won 12 major industry awards over the past two years so rest assured, you are in safe hands.

You asked. We answered

We know the world of teeth whitening can be a confusing place at times. Get some answers and some peace of mind with our FAQ.

Safety first. Smiling second

Teeth whitening must always be administered by a dental professional. Read these safety stories to learn what to look out for.

Teeth whitening news.

As leading global teeth whitening brand, we have our finger on the pulse of all things whitening. Read our stories to discover top tips.

The science behind the smile

Our free ebook contains everything you need to know about the teeth whitening process and how to achieve the best results.

Are you ready for a whiter, brighter smile?