Your journey to a whiter, brighter smile starts here.
You are one step closer to the most effective and comfortable, professional teeth whitening experience available.
60 times stronger than non-professional products
Our high-strength formula is safe, easy to use, and promises stunning results within two to three weeks.
A simple 4 step process
1
Find a dentist
You are one step closer to the most effective and comfortable, professional teeth whitening experience available.
2
Check Up
Your dentist will examine your teeth and gums to make sure your teeth are ready, restore any cavities and take moulds for your bespoke whitening trays.
3
Trays
Your unique mould is sent to our laboratory where our technicians will precision manufacture whitening trays to fit your mouth very precisely.
4
Treatment
Receive your trays from the dentist and start using them at home with our whitening gels. In two to three weeks, you can unveil your beautiful new smile.
The beauty of a smile
Boutique was built by a dentist with 20 years’ experience and a simple dream: to make the life-changing power of a beautiful smile accessible to everyone.
Today, our bespoke whitening solutions are trusted across four continents, thousands of dentists, and millions of patients.
Watch more of your smile success stories here.
Secret formula
Not-so-secret results
Our unique blend of whitening gels create the ultimate whitening experience. We brought together the brightest minds in dentistry, chemistry and manufacturing across the UK, Canada and the USA to perfect the art of teeth whitening. The result is a product range that you can trust to give you healthy teeth and a dazzling smile.
Award winning whitening
The best whitening brand in the world? We think so. But don’t just take our word for it – our trophy cabinet is bursting! We have won 12 major industry awards over the past two years so rest assured, you are in safe hands.
You asked.
We answered
We know the world of teeth whitening can be a confusing place at times. Get some answers and some peace of mind with our FAQ.
Safety first.
Smiling second
Teeth whitening must always be administered by a dental professional. Read these safety stories to learn what to look out for.
The science behind
the smile
Our free ebook contains everything you need to know about the teeth whitening process and how to achieve the best results.