Market opportunities in teeth whitening

With ever-reaching and some might say intrusive social media, each one of us can without warning have our photo shared with the world, so we are becoming much more aware of how we appear to others than we have ever been. A confident smile is a big part of that awareness, and inescapably linked to a confident smile are whiter teeth.

With the ever-growing popularity of having whiter teeth, the demand for cosmetic treatments is expected to reach the equivalent of £22.5 billion by 2024, so whilst dentists have patient care at their heart, there is also a huge opportunity for increasing business for dental practices.

Teeth whitening is so popular because it is seen as the least invasive treatment available. For the patient, it’s relatively easy, it’s affordable and it is a fairly speedy solution. However, the first inclination for some patients is to buy over the counter or online products, unaware of the risks they could be taking without consulting a professional in the first instance.

The global tooth whitening market is growing at a steady rate, posting a Compound Annual Growth Rate (CAGR) of close to 4% and expect to maintain or exceed this between 2019 and 2025. (Reportlinker Market Research). Now is therefore the right time to plan how to offer teeth whitening to more patients.

Great results – both convenient and consistent – can be achieved, whether you are treating extrinsic or intrinsic staining, or mild or severe discolouration. Patients can be shown the before and after images to great effect, and existing patients having already undergone the treatment are great ambassadors for your practice when they provide testimony on your website.

You may decide that now is also a good time to find out more about teeth whitening and the options available to professionals who want to secure their fair share of the market.

It is important, of course, to include consideration of the legal position, so that you are confident to advise patients on this aspect. Patients make choices which are not necessarily the best for them and may put them at risk. If they are forewarned, then you have exercised your duty of care, regardless of the decision the patients may take.

Are your patients ready for a whiter, brighter smile?